A pull quote is a brief excerpt from a paragraph that is copied and highlighted on the same page as the article containing the excerpt. The text could be highlighted by using a larger font and placing the text in a box on the page. The style for the pull quote is usually specified in the style sheet for the site. This is useful for SEO, because the pull quote is an opportunity to repeat key words or phrases on the page and increase the rankings of these words.
Pull quotes also may be described as lift-out quotes, call-out quotes or simply out-quotes.