Ongoing Traffic Analysis is of vital importance for all websites and is particularly important for websites that enjoy a large numbewr of visitors but suffer a low conversion rate.

Conversion rates differ according to the market sector, and every website business owner should have an idea of what this conversion rate is for his/her sector.

Traffic analysis involves an awareness of the key words and phrases that bring visitors to the landing page; an assessment of the amount of time that the visitor remains on the site, the number of pages visited; and identifying which words and/or phrases are most likely to convert to sales.  Geographic location and external traffic sources also form part of the traffic analysis.

An awareness of the long-tail words that may rank well and direct visitors to the site for a particular interest but may not convert and may distort the statistics is also important to the site owner.